I've been building products for over a decade, from theme shops and CoBlocks (acquired) to shaping large-scale WordPress products at GoDaddy and now at Automattic.
Today, I lead Growth & Data, working at the intersection of AI, product, data, design, engineering, and marketing to grow the tools people know and love. More about me.
2026
- WordCamps
- AI Leaders in Chicago
- Little Big Things for WordPress Editing
- Just Another CMS
- A Red Pen
- Studio CLI: Local WordPress in Seconds
- Office Hours
- Meet the WordPress AI Providers
- How to Use the WordPress AI Client
- API is the UI
- How I Got Ralph to Ship Overnight
- Giving my blog a voice
- I built an agent that interviews WordPress users
2025
- WordPress Explorations: Application Menu
- WordPress Explorations: Pages & Layers
- WordPress Explorations
- WordPress Almost Didn’t Happen
- The Claude Code Subagents I Use Daily
- I Don’t Vibe Code
- What Nobody Tells You About AI Coding
- Ridiculous Swings
- The Designer-Developer Convergence
- PressConf 2025
- AI is the New Baseline
- Be Wrong More Often
- WordCamp Asia 2025
- Experimenting with Conversational Voice AI
- Real People
- Building an Editor: Part 1
- 2024 Year in Review
- Advice to My Younger Self
2024
- The Physics of Focus
- WordPress 6.7
- The official WordPress 6.7 release video
- Meet Kanso, my best blogging theme yet
- You don’t need a flashy redesign
- WordPress Contributors, Think Like a Designer
- Design systems and AI
- Good taste: the currency of the future
- WordPress 6.6
- Practical contentment
- Shaping WordPress: Style Variations, Speed Challenges & WordCamps
- On contributing to open source
- I made 720 WordPress theme styles
- My Run in the WordPress Speed Challenge
- Shaping WordPress: Zoom Out & New Blocks
- Ask Me Anything About WordPress
- Tokyo, 2024
- A new block: Dark Mode Toggle
- Shaping WordPress: AI, Colors & Typography
- WordPress & Iteration
- Wait…did WordPress development get good?!
- Shaping WordPress: Section Styles and Interoperable Theme Styles
- Automattic Design Meetup, 2024
- WordPress 6.5
- WordCamp Asia, 2024
- Composing with patterns
- WordPress Theme Composition and Interoperability
- A new block: Cards
- Let’s build more blocks
- Vision Pro first impression
- Your corner of the internet
- 2023 Year in Review
- Automattic, one year later
2023
2022
2021
- Exploring generative art
- The pattern block
- Using a fluid type scale in block themes
- On growth and parting ways
- Publishing checklists with the todo block
- Standardizing theme.json color slugs
- Standardizing theme.json font sizes
- Standardizing theme.json spacing sizes
- I made a todo list block
- Adding block style variations with javascript
- How to build WordPress block templates
- Publishing blocks to the block directory
- How to build WordPress block plugins
- A block for markdown comments
2020
2019
2018
- Winning an Automattic Design Award
- Better onboarding for WordPress themes
- Tabor and Gutenberg + WordPress 5.0
- Introducing Block Gallery
- Block Unit Test
- CoBlocks 1.0
- The ultimate guide to WordPress color palettes
- The Future of WordPress Themes
- Deploying the Block Editor
- WordCamp Atlanta, 2018
- Running a Successful Product
- Merlin WP, a release candidate
- Ulysses & Tabor
- A space for blocks
- My first WordPress.org theme
- 2017 Year in review
2017
- How to add WordPress theme styles to Gutenberg
- WordCamp US, 2017
- Meet Login Designer
- Context-aware WordPress Customizer
- 10 tips to building quality WordPress themes
- Tabor, a theme for growing your audience
- Improving the WordPress Customizer Logo
- Designing highly functional WordPress Themes
- What’s on my Desk, 2017
- Merlin WP, now on GitHub
- Better WordPress onboarding with Merlin WP
- My experience at PressNomics
- Maximizing the profitability of freemium themes