Failure is a vital part of the iterative process. An invitation to introspection. An indispensable role in exploration and creativity. 

To fail is to learn—provided one seeks to learn. When we fail, we face an opportunity to sharpen our focus, unearth solutions, and gradually inch closer to our goals. 

Software development (i.e. problem solving) is centered on eliminating variables, i.e. failing. Failing as many times as it takes, until a solution in narrowed into view.

That’s just how it works. That’s how most things work. Rather than a symbol of defeat, failure represents a testament to progress. 

So don’t fear failure; invite it in. These are the moments where you—and your team—become better. 

Fail often. Fail fast.