# Rich Tabor

VP Growth & Data at Automattic. Writing about WordPress, product, growth, AI, and the intersection of design, engineering, marketing, and data.

## Start here

- [Homepage](/index.md)
- [Agent guidance](/AGENTS.md)
- [Full site index](/sitemap.md)

## Writing

- [2017 Year in review](/2017-review.md)
- [2018 Year in review](/2018-review.md)
- [2019 Year in review](/2019-review.md)
- [2023 Year in Review](/2023-review.md)
- [2024 Year in Review](/2024-review.md)
- [The road towards WordPress 6.5](/6-5-roadmap.md)
- [Running a Successful Product](/7-lessons.md)
- [I made 720 WordPress theme styles](/720-themes.md)
- [A new era of WordPress themes](/a-new-era.md)
- [How to add WordPress theme styles to Gutenberg](/add-wordpress-theme-styles-to-gutenberg.md)
- [Advice to My Younger Self](/advice-to-my-younger-self.md)
- [The Claude Code Subagents I Use Daily](/agents-foo.md)
- [AI is the New Baseline](/ai-baseline.md)
- [What Nobody Tells You About AI Coding](/ai-coding.md)
- [AI Leaders in Chicago](/ai-leaders.md)
- [Ask Me Anything About WordPress](/ama.md)
- [API is the UI](/api-ui.md)
- [WordPress Explorations: Application Menu](/application-menu.md)
- [Winning an Automattic Design Award](/automattic-design-awards.md)
- [Automattic Design Meetup, 2024](/automattic-design-meetup-2024.md)
- [Automattic, one year later](/automattic-year-one.md)
- [Be Wrong More Often](/be-wrong.md)
- [Previewing block styles and transforms](/better-styles-transforms.md)
- [Adding gradients to your WordPress theme](/block-editor-gradients.md)
- [Introducing Block Gallery](/block-gallery.md)
- [The future of WordPress page building](/block-patterns.md)
- [How to build WordPress block plugins](/block-plugins.md)
- [Adding block style variations with javascript](/block-styles.md)
- [How to build WordPress block templates](/block-templates.md)
- [Block Unit Test](/block-unit-test.md)
- [Building WordPress block variations](/block-variations.md)
- [All my blocks](/blocks.md)
- [Build blocks with AI](/build-blocks-with-ai.md)
- [Building an Editor: Part 1](/building-an-editor-part-1.md)
- [10 tips to building quality WordPress themes](/building-quality-wordpress-themes.md)
- [On selling Login Designer](/bye-logindesigner.md)
- [A new block: Cards](/cards-block.md)
- [WordPress Almost Didn’t Happen](/choosing-open.md)
- [Introducing CoBlocks](/coblocks.md)
- [CoBlocks 1.0](/coblocks-1-0.md)
- [Exploring color and typography presets](/colors-and-typesets.md)
- [Colorways](/colorways.md)
- [Evolving the command palette](/command-palette-i2.md)
- [Composing with patterns](/composing-with-patterns.md)
- [Content-only block editing](/content-only.md)
- [Let’s build more blocks](/core-directory-blocks.md)
- [A new block: Dark Mode Toggle](/dark-mode-toggle-block.md)
- [Deploying the Block Editor](/deploying-gutenberg.md)
- [Design systems and AI](/design-systems-ai.md)
- [The Designer-Developer Convergence](/designer-developer.md)
- [Designing highly functional WordPress Themes](/designing-wordpress-themes.md)
- [Detective Wapuu](/detective-wapuu.md)
- [Wait…did WordPress development get good?!](/did-wordpress-get-good.md)
- [Just Another CMS](/emdash.md)
- [On growth and parting ways](/extendify.md)
- [Fail Fast](/fail-fast.md)
- [You don’t need a flashy redesign](/flashy-redesign.md)
- [Using a fluid type scale in block themes](/fluid-type-scale-theme-json.md)
- [Fluid typography and block themes](/fluid-typography-block-themes.md)
- [Maximizing the profitability of freemium themes](/freemium-wordpress-themes.md)
- [A primer on WordPress full site editing](/full-site-editing.md)
- [WordPress themes of the future](/future-wordpress-themes.md)
- [Exploring generative art](/generative-art.md)
- [GoDaddy acquires CoBlocks](/godaddy-acquires-coblocks-themebeans.md)
- [The Future of WordPress Themes](/gutenberg-and-tabor.md)
- [The ultimate guide to WordPress color palettes](/gutenberg-color-palettes.md)
- [Publishing checklists with the todo block](/gutenberg-publishing-checklist.md)
- [A space for blocks](/gutenkit-spacer-gutenberg-blocks.md)
- [Hello, world!](/hello-world-2.md)
- [I Don’t Vibe Code](/i-dont-vibe-code.md)
- [Introducing the Iceberg markdown editor](/iceberg.md)
- [I built an agent that interviews WordPress users](/interviews-now.md)
- [WordPress & Iteration](/iteration.md)
- [I’m a ThemeForest theme reviewer](/joined-envato.md)
- [Meet Kanso, my best blogging theme yet](/kanso.md)
- [Giving my blog a voice](/listen.md)
- [Little Big Things for WordPress Editing](/little-big-things.md)
- [Meet Login Designer](/login-designer.md)
- [A block for markdown comments](/markdown-comments.md)
- [Better WordPress onboarding with Merlin WP](/merlin-wp.md)
- [Better onboarding for WordPress themes](/merlin-wp-2.md)
- [Merlin WP, now on GitHub](/merlin-wp-beta.md)
- [Merlin WP, a release candidate](/merlin-wp-rc-1.md)
- [Office Hours](/office-hours.md)
- [On contributing to open source](/on-contributing.md)
- [WordPress Explorations: Pages & Layers](/pages-and-layers.md)
- [The pattern block](/pattern-block.md)
- [How to build WordPress patterns](/patterns.md)
- [Playa del Carmen, 2023](/playa-del-carmen-2023.md)
- [Practical contentment](/practical-contentment.md)
- [PressConf 2025](/pressconf-2025.md)
- [My experience at PressNomics](/pressnomics.md)
- [Publishing blocks to the block directory](/publish-blocks.md)
- [How I Got Ralph to Ship Overnight](/ralph.md)
- [Real People](/real-people.md)
- [A Red Pen](/red-pen.md)
- [Ridiculous Swings](/ridiculous-swings.md)
- [Shaping WordPress: Section Styles and Interoperable Theme Styles](/shaping-wordpress-001.md)
- [Shaping WordPress: AI, Colors & Typography](/shaping-wordpress-002.md)
- [Shaping WordPress: Zoom Out & New Blocks](/shaping-wordpress-003.md)
- [Shaping WordPress: Style Variations, Speed Challenges & WordCamps](/shaping-wordpress-004.md)
- [Build something that matters](/something-that-matters.md)
- [Standardizing theme.json color slugs](/standardizing-theme-json-colors.md)
- [Standardizing theme.json spacing sizes](/standardizing-theme-json-spacing.md)
- [Studio CLI: Local WordPress in Seconds](/studio-cli.md)
- [Using inline SVG sprites in WordPress themes](/svg-inline-sprites-in-themes.md)
- [Tabor and Gutenberg + WordPress 5.0](/tabor-wordpress-5-0.md)
- [Tabor, a theme for growing your audience](/tabor-wordpress-theme.md)
- [Good taste: the currency of the future](/taste.md)
- [The Physics of Focus](/the-physics-of-focus.md)
- [WordPress Theme Composition and Interoperability](/theme-composition.md)
- [Standardizing theme.json font sizes](/theme-json-font-sizes.md)
- [11 tips to getting approved on ThemeForest](/themeforest-tips.md)
- [WordPress Contributors, Think Like a Designer](/think-like-a-designer.md)
- [Tiny details](/tiny-details.md)
- [I made a todo list block](/todo-list-block.md)
- [Tokyo, 2024](/tokyo-2024.md)
- [Behind the scenes of Twenty Twenty-Four](/tt4.md)
- [Ulysses & Tabor](/ulysses-custom-style.md)
- [Vision Pro first impression](/vision-pro-first-impression.md)
- [Experimenting with Conversational Voice AI](/voice-ai.md)
- [Introducing Wabi, a new theme](/wabi.md)
- [WordCamp Asia 2025](/wcasia-2025.md)
- [WordCamp Europe, 2019](/wceu-2019.md)
- [WordCamp US 2024 in Portland, Oregon](/wcus-2024-portland.md)
- [Wei WordPress theme](/wei.md)
- [What’s on my Desk, 2017](/whats-on-my-desk-2017.md)
- [Why WordPress](/why-wordpress.md)
- [WordCamp Asia, 2024](/wordcamp-asia-2024.md)
- [WordCamp Atlanta, 2018](/wordcamp-atlanta-2018.md)
- [WordCamp US, 2017](/wordcamp-us-2017.md)
- [WordCamps](/wordcamps.md)
- [WordPress 6.3](/wordpress-6-3.md)
- [WordPress 6.5](/wordpress-6-5.md)
- [WordPress 6.6](/wordpress-6-6.md)
- [WordPress 6.7](/wordpress-6-7.md)
- [How to Use the WordPress AI Client](/wordpress-ai-client.md)
- [Meet the WordPress AI Providers](/wordpress-ai-providers.md)
- [Context-aware WordPress Customizer](/wordpress-customizer-context-aware-previews.md)
- [Improving the WordPress Customizer Logo](/wordpress-customizer-custom-logo-shortcut.md)
- [WordPress as a design tool](/wordpress-design-tool.md)
- [WordPress Explorations](/wordpress-explorations.md)
- [3 top WordPress podcasts for entrepreneurs](/wordpress-podcasts.md)
- [My Run in the WordPress Speed Challenge](/wordpress-speed-challenge.md)
- [WordPress theme style variations](/wordpress-style-variations.md)
- [The official WordPress 6.7 release video](/wp-6-7-video.md)
- [My first WordPress.org theme](/york-lite.md)
- [Your corner of the internet](/your-corner.md)