I'm Rich Tabor, VP Growth & Data at Automattic. I work at the intersection of AI, product, data, design, engineering, and marketing to grow the tools people know and love.

I had my start designing websites and running a WordPress theme shop. When the WordPress block editor was coming to fruition, I began leaning into React and building CoBlocks.

In 2019, GoDaddy acquired CoBlocks, Block Gallery, and my theme shop ThemeBeans. I joined as the Senior Product Manager of WordPress Experience, relaunching the GoDaddy WordPress Themes directory, building the Go theme, and growing CoBlocks from 5k to 500k active installs.

In 2021, I joined Extendify as Head of Product, where I focused on building a platform of site design and WordPress host tools. By 2022, the plugin had become one of the fastest-growing, boasting over 70k users within its first year.

In 2023, I joined Automattic, working on WordPress directly and helping shape how people create, grow, and share on the web.

Designing and building experiences is what I do. I think big. I obsess over tiny details. I breathe curiosity.

Follow me @richtabor on X.

That's me.